The promotion described in these Official Rules (the “Promotion”) is sponsored by The Now Franchise, LLC (“Sponsor” or “The Now Massage”) and begins November 6, 2025, and ends November 13, 2025 (“Promotion Period”). During the Promotion Period, eligible participants may receive a “Scratcher card” (each, a “Scratcher,” and collectively, “Scratchers”)—a promotional instant win game piece distributed at participating The Now Massage boutique locations in Los Angeles County, California, while supplies last.
There are two ways to play during the Promotion Period:
Limit one (1) Scratcher card per person for the entire Promotion Period, regardless of method of entry. Any attempt to obtain more than one (1) Scratcher card is grounds for disqualification and may result in forfeit of any prize indicated on any Scratcher card you obtain.
Open only to legal residents of Los Angeles County, California, 18 years of age and older as of November 6, 2025, except for employees of Sponsor, its franchisees, affiliates, subsidiaries, and their respective advertising and promotion agencies (collectively "Promotion Parties"), and members of their immediate family or persons living in the same household. Void where prohibited.
This is an instant win promotion. Each Scratcher card distributed during the Promotion Period will indicate whether the holder may be eligible to claim a prize. Approximate overall odds of winning a prize are approximately 1 in 40 to 1 in 667, based on 2000 total Scratchers, 208 of which reveal winning messages (non-winning Scratcher cards will not list a prize), with separate odds for each available prize listed in Rule 5 below. Scratch your card gently to avoid defacing the message underneath the latex-coated area.
Potential winners must present any Scratcher card with a prize-winning message at one of the four (4) Participating Locations by December 31, 2025 for validation of the prize claim and confirmation of eligibility. Failure to redeem by that deadline will result in forfeiture of prize. Unclaimed prizes will not be awarded. All income taxes resulting from acceptance of prize are the responsibility of winner.
By participating, you accept and agree to these Official Rules and the decisions of the judges, which shall be final in all matters. By participating, to the extent allowed by applicable law, you waive all right to, and hold harmless the Promotion Parties from, any claim, liability, loss, damage (including punitive, incidental, and consequential damages), or expense (including attorneys' fees) arising out of or in connection with participation in this Promotion or the acceptance, use, or misuse of any prize.
Acceptance of a prize also constitutes permission to the Promotion Parties to use winner's name and likeness for marketing purposes without further compensation or right of approval. Promotion Parties will not be responsible for: lost, late, misdirected, damaged, illegible, incomplete, incorrect, forged or altered Scratcher cards or other Promotion materials, or Scratcher cards not obtained legitimately in accordance with these Official Rules, all of which are void, or for any typographical, or other error in the printing of the offer, or administration of the Promotion. In the event of any such error, Sponsor reserves the right to cancel or modify this Promotion in a manner deemed appropriate by the Sponsor, at the Sponsor's sole discretion, and, to the extent possible, award the available prizes in a fair and equitable manner in the circumstances. All federal and state laws apply.
The following prizes are available:
Total approximate retail value of all prizes: $2,755. Approximate Retail Values (ARVs) are based on Sponsor’s standard retail prices at the time of printing, or market prices for comparable items at that time. Actual retail values may vary. No substitution or transfer of prize permitted by winner. Sponsor reserves the right to substitute a prize of equal or greater value if any advertised prize becomes unavailable.
Each potential winner may be required to execute an Affidavit of Eligibility, a Liability Release, and a Publicity (“Prize Claim Documents”). If a potential winner fails to comply with Sponsor’s requests for Prize Claim Documents, is found to be ineligible, or cannot or does not comply with these Official Rules, he/she may be disqualified and his/her prize may be forfeited.
Only the type and quantity of prizes described in these Official Rules are available to be awarded. If, for any reason, more bona fide winners come forward seeking to claim prizes in excess of the number of each type of prize set forth in these Official Rules, the winners, or remaining winners, as the case may be, of the advertised number of prizes available in the prize category in question may be selected in a random drawing from among all persons making purportedly valid claims for such prize(s). Inclusion in such drawing shall be each entrant’s sole and exclusive remedy in such circumstances.
Participants agree that Sponsor (a) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Promotion or any Promotion-related activity, or from participants’ acceptance, receipt, possession and/or use or misuse of any prize, and (b) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose, except where prohibited.
(a) Governing Law
This Promotion shall be governed by and interpreted under the laws of the State of California, U.S.A. without regard to its conflicts of laws provisions, except that the arbitration provisions below shall be governed by the Federal Arbitration Act.
(b) Arbitration
Entrants hereby agree that any and all disputes, claims, causes of action, or controversies (“Claims”) arising out of or in connection with this Promotion shall be resolved, upon the election by entrant or Sponsor, by arbitration conducted by telephone, online and/or be solely based on written submissions without any personal appearance by the parties or witnesses unless otherwise mutually agreed by the parties, pursuant to this provision and the code of procedures of JAMS, Inc. (“JAMS”) pursuant to its Streamlined Arbitration Rules and Procedures, as in effect at the time the claim is filed.
IF ARBITRATION IS CHOSEN BY ANY PARTY WITH RESPECT TO A CLAIM, NEITHER PARTY WILL HAVE THE RIGHT TO LITIGATE THAT CLAIM IN COURT OR HAVE A JURY TRIAL ON THAT CLAIM. FURTHER, NEITHER SPONSOR NOR ENTRANT WILL HAVE THE RIGHT TO PARTICIPATE IN A REPRESENTATIVE CAPACITY ON BEHALF OF THE GENERAL PUBLIC OR OTHER PERSONS SIMILARLY SITUATED, OR AS A MEMBER OF ANY CLASS OF CLAIMANTS PERTAINING TO ANY CLAIM SUBJECT TO ARBITRATION. EXCEPT AS SET FORTH BELOW, THE ARBITRATOR’S DECISION WILL BE FINAL AND BINDING. NOTE THAT OTHER RIGHTS THAT ENTRANT WOULD HAVE IF ENTRANT WENT TO COURT ALSO MAY NOT BE AVAILABLE IN ARBITRATION.
Unless both entrant and Sponsor agree otherwise, the arbitrator may not consolidate more than one person's Claims, and may not otherwise preside over any form of a representative or class proceeding. The arbitrator’s authority to resolve Claims is limited to Claims between Sponsor and entrant alone, and the arbitrator’s authority to make awards is limited to awards to Sponsor and entrant alone. Furthermore, claims brought by either party against the other may not be joined or consolidated in arbitration with Claims brought by or against any third party, unless agreed to in writing by all parties. The arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party's individual claim.
No arbitration award or decision will have any preclusive effect as to issues or claims in any dispute with anyone who is not a named party to the arbitration. Notwithstanding any other provision in these Official Rules and without waiving either party’s right to appeal such decision, should any portion of this provision be deemed invalid or unenforceable, then the entire provision (other than this sentence and the paragraph below) shall not apply.
(c) Litigation
If arbitration is not used to resolve a Claim, entrant AGREES THAT THERE WILL NOT BE A JURY TRIAL. ENTRANT AND SPONSOR EACH UNCONDITIONALLY WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY CLAIM OR COUNTERCLAIM ARISING OUT OF OR RELATING TO THIS PROMOTION IN ANY WAY. IN THE EVENT OF LITIGATION, THIS PARAGRAPH MAY BE FILED TO SHOW A WRITTEN CONSENT TO A TRIAL BY THE COURT.
Entrant further agrees that, to the extent allowed by applicable law, (i) any and all disputes, claims, and causes of action arising out of or in connection with the Promotion, or any prize awarded, shall be resolved individually without resort to any form of class action; (ii) any claims, judgments and awards shall be limited to reasonable and actual out-of-pocket costs incurred, including costs associated with entering the Promotion, but in no event attorney's fees; and (iii) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental, indirect or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for reasonable and actual out-of-pocket expenses.
Any litigation relating to these Official Rules or the Promotion shall be brought exclusively in the state or federal courts located in Los Angeles County, California, and entrant hereby consents and waives any objection to such jurisdiction. If any provision of these Official Rules is deemed unenforceable by any court of competent jurisdiction for any reason, the remaining provisions shall remain enforceable to fullest extent possible.
Any information you submit is governed by Sponsor’s Privacy Policy located at www.thenowmassage.com/privacy-policy.
For the names of all prize winners (first name, last initial, and city/state), available after January 15, 2026, send a self-addressed, stamped envelope to: 10th Anniversary Instant Win Game Winner List, The Now Franchise, LLC, 8149 Santa Monica Blvd., #298, Los Angeles, CA 90046.
The Now Franchise, LLC, 8149 Santa Monica Blvd., #298, Los Angeles, CA 90046.